How does Starbucks define "ethical sourcing"?

Starbucks defines "ethical sourcing" as practices that promote sustainable agriculture while ensuring fair compensation for farmers. This approach reflects the company's commitment to not only providing high-quality coffee but also ensuring that the livelihoods of those who produce it are respected and supported. By prioritizing sustainable agriculture, Starbucks aims to protect the environment and promote social equity in coffee-growing communities. They establish strong relationships with farmers and work to ensure that they receive a fair price for their products, which empowers them financially and socially.

The focus on sustainable agriculture means that Starbucks looks for practices that not only yield quality coffee but also enhance the long-term viability of farming communities and the ecosystems in which they operate. This ethical stance is crucial in ensuring that farming practices do not harm the environment and that farmers can continue to thrive in their trade.

Other options, such as practices that focus solely on cost reduction or methods that primarily enforce industrial standards, do not capture the essence of ethical sourcing as they would not necessarily take into account the broader social and environmental implications. Similarly, purchasing coffee from alternative sources to diversify supply does not inherently connect to ethical considerations in sourcing and fair compensation. Therefore, the definition of ethical sourcing that emphasizes sustainable agriculture and fair remuneration distinctly aligns with Starbucks' overarching principles and practices.