What commitment does Starbucks have regarding water conservation in coffee growing?

Starbucks is committed to implementing practices that reduce water use in coffee growing, which is essential for sustainability and ensuring the availability of water resources in coffee farming regions. This commitment reflects the company's recognition of the pressing global issue of water scarcity and aims to safeguard both the environment and the farmers' livelihoods. By focusing on reducing water consumption, Starbucks supports farming methods that are not only more efficient but also protect local ecosystems and promote sustainable agriculture.

Effective water management practices can include strategies such as rainwater harvesting, soil moisture monitoring, and the use of drought-resistant coffee varieties. This approach contributes to the long-term viability of coffee growing in areas that may be facing challenges due to climate change or increased water demands. Overall, this commitment aligns with Starbucks' broader ethical sourcing strategy, which emphasizes responsible sourcing and environmental stewardship.