What initiative helps Starbucks support smallholder farmers?

Providing microloans and technical support is a key initiative that directly assists smallholder farmers by addressing some of the major challenges they face. Microloans allow these farmers access to funds that can be used for investing in their farms, purchasing better equipment, or implementing sustainable practices that improve their yield and quality of product. The technical support complements this by equipping farmers with the knowledge and skills necessary to enhance their farming techniques and business management, ultimately leading to better productivity and income stability.

This approach aligns with Starbucks' commitment to ethical sourcing and enhancing the livelihoods of coffee producers. By investing in these communities, Starbucks not only ensures a more consistent and quality supply of coffee but also builds stronger relationships with the farmers, fostering a more sustainable coffee industry overall. This initiative supports the broader goals of promoting economic stability and improving the quality of life for smallholder farmers, reinforcing the importance of ethical sourcing in the coffee supply chain.