What long-term strategy does Starbucks apply in its coffee procurement?

Starbucks implements a long-term strategy of investing in coffee communities for sustainability because this approach ensures the viability of coffee sourcing for the future. By engaging directly with coffee farmers and their communities, Starbucks works to improve farming practices, provide education, enhance coffee quality, and support environmental initiatives. This commitment not only helps farmers achieve better livelihoods but also reinforces a stable supply of high-quality coffee for Starbucks.

Investing in these communities builds strong relationships and promotes ethical sourcing methods, aligning with Starbucks' overall mission and values. This is crucial in addressing challenges such as climate change and economic instability in coffee-growing regions, which can affect coffee supply in the long term. This strategy ultimately benefits both the company and the farmers, fostering growth and sustainability in the coffee industry.